Farmers from Mansfield, Massachusetts. The customers, most of whom seem to have been fellow-farmers, made frequent use of the Newlands' animals and animal-drawn vehicles (carriage, "waggon," "slay") for riding and working, in addition to purchasing products, using the Newlands' labor, and leasing pasture land. The book also served as a leaf press and scrapbook for newspaper items bearing upon the Woman's Christian Temperance Union, mention of social events and anniversaries, children's sayings, short romantic fiction, and as a copybook for poetry.

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